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Marketing Careers in Los Angeles, United States

Marketing Manager in Los Angeles: Salary & Job Market Guide

Los Angeles is the global capital of entertainment and a sprawling, diverse economy spanning media, aerospace, trade, and a fast-growing tech scene in Silicon Beach.

Estimated mid-level salary: $115,000 - $149,000

Estimates shown in Canadian dollar equivalents for comparison across cities. Local offers in Los Angeles are typically made in USD.

The Los Angeles Job Market for Marketing Managers

  • Entertainment and streaming giants: Disney, Netflix, Warner Bros
  • SpaceX and a resurgent aerospace and defence corridor
  • Largest port complex in the western hemisphere drives logistics jobs
  • Silicon Beach hosts Snap, Google, and hundreds of startups

Top hiring industries in Los Angeles: Entertainment, Aerospace, Tech, Trade & Logistics, Fashion. For a marketing manager, that means tailoring your resume to the sectors doing the most local hiring, and using the exact skill keywords those employers screen for.

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About the Marketing Manager Role

Marketing managers plan and execute campaigns that build brand awareness and drive revenue, coordinating across channels, agencies, and internal teams. The role blends creativity with increasingly rigorous data and budget accountability.

Skills Los Angeles employers look for

  • Campaign planning and execution
  • Budget management
  • Digital channels (paid, email, social)
  • Analytics (GA4, attribution)
  • Copy and creative direction
  • Team and agency management
  • Marketing automation

For the full career path, salary bands by seniority, and complete FAQs, see the main Marketing Manager career guide.

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Marketing Manager in Los Angeles: FAQs

How much does a Marketing Manager make in Los Angeles?
A mid-level Marketing Manager in Los Angeles typically earns between $115,000 and $149,000 per year (shown in Canadian dollar equivalents for comparison; local offers are usually made in USD). Senior professionals and leads earn meaningfully more, and pay varies with company size and specialization.
What is the job market like for a Marketing Manager in Los Angeles?
Los Angeles is the global capital of entertainment and a sprawling, diverse economy spanning media, aerospace, trade, and a fast-growing tech scene in Silicon Beach. Key strengths of the local market include: entertainment and streaming giants: disney, netflix, warner bros; spacex and a resurgent aerospace and defence corridor. The strongest hiring sectors are Entertainment, Aerospace, Tech.
What metrics should a marketing manager know cold in interviews?
CAC, LTV, ROAS, conversion rates by funnel stage, and email engagement benchmarks for your industry. Interviewers probe whether you connect activity to revenue. Bring one campaign story with real numbers: budget in, pipeline or sales out, and what you changed based on the data.
How do I move from marketing specialist to manager?
Own a number, not just a channel. Volunteer for the campaign that has a revenue target attached, coordinate the pieces across channels, and present results upward. Management promotions go to specialists who already operate cross-functionally and can brief executives without hand-holding.

Marketing Manager Jobs in Other Cities

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